The great thing about IIMA by far is the quality of the people you meet. The campus offers a bouquet of the best minds of the country, both in terms of the faculty and its students.
However, there's something beyond these minds. The minds of the distinguished guests that grace us with their presence. All stalwarts of the fields they've chosen, they at times can transform the audience to a new plane with a journey of learnings and insights that you never thought possible. Their personalities drag us to them like bees to honey and the audience gets hooked on every word they say, simple because they're.. well, them!
Take the case of Kishore Biyani, who was here to talk about the retail industry during Confluence. Here's a man who started from nowhere, but has the conviction of a man who knows where he wants to be and how to get there. From small beginnings, he's now considered the king of the retails industry in India, and everything he touches turns into a money-spewing machine. He didn't talk about where he is today, but where he wants to be. He didn't talk about giving solutions to consumers, but of transforming their future and helping them live out their dreams. He didn't speak about bringing customers into his stores, but of creating customers by increasing consumption.
Today, we had a talk by Alyque Padamsee, the world-renowned king of Indian Advertising. A prolific speaker and true entertainer, he delivered one of the most riveting lectures on marketing and brand building that we've heard. He used numerous examples of how creativity and imagination has led to huge brands and sales that have changed the lives of the consumers and the fortunes of the companies that sell them. He spoke of the importance of being creative and turning creativity and ideas into reality. About building a brand that everyone desires. Helping the viewer be what he wants to be.
Although both speakers were from different industries, there was one common thread that through their speech. And that was, "Go, explore!". Be creative and run through ideas. Don't be afraid to do something different, and don't give up on what you think, nay, you know you can do. Never let your dreams die down, cause as Mr. Padamsee says, ideas and not money is true wealth.
Tomorrow we have a talk by Mr. Sitaram Yechury, another renowned speaker. Hopefully, he'll be able to hold the audience and inspire us like the others before him.
However, there's something beyond these minds. The minds of the distinguished guests that grace us with their presence. All stalwarts of the fields they've chosen, they at times can transform the audience to a new plane with a journey of learnings and insights that you never thought possible. Their personalities drag us to them like bees to honey and the audience gets hooked on every word they say, simple because they're.. well, them!
Take the case of Kishore Biyani, who was here to talk about the retail industry during Confluence. Here's a man who started from nowhere, but has the conviction of a man who knows where he wants to be and how to get there. From small beginnings, he's now considered the king of the retails industry in India, and everything he touches turns into a money-spewing machine. He didn't talk about where he is today, but where he wants to be. He didn't talk about giving solutions to consumers, but of transforming their future and helping them live out their dreams. He didn't speak about bringing customers into his stores, but of creating customers by increasing consumption.
Today, we had a talk by Alyque Padamsee, the world-renowned king of Indian Advertising. A prolific speaker and true entertainer, he delivered one of the most riveting lectures on marketing and brand building that we've heard. He used numerous examples of how creativity and imagination has led to huge brands and sales that have changed the lives of the consumers and the fortunes of the companies that sell them. He spoke of the importance of being creative and turning creativity and ideas into reality. About building a brand that everyone desires. Helping the viewer be what he wants to be.
Although both speakers were from different industries, there was one common thread that through their speech. And that was, "Go, explore!". Be creative and run through ideas. Don't be afraid to do something different, and don't give up on what you think, nay, you know you can do. Never let your dreams die down, cause as Mr. Padamsee says, ideas and not money is true wealth.
Tomorrow we have a talk by Mr. Sitaram Yechury, another renowned speaker. Hopefully, he'll be able to hold the audience and inspire us like the others before him.
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